Apple Music Replay turns listening behaviour into a personal recap at the end of each year. I wanted to explore what could happen if that digital reflection became something physical and shared. Replay Live turns the most replayed album in each country into a one night event, rewarding the listeners who returned to that album most with early access.

The concept extends Replay beyond reflection, turning listening history into a form of recognition and reward while creating a more direct connection between Apple Music, its listeners and the live experience.